Back in 2011, I was a tech executive living the Silicon Valley dream—except for one glaring, smudge-covered nightmare. I spent my days giving high-stakes mobile presentations while desperately trying to wipe greasy fingerprints off my screens. Relying on my shirt sleeves, flimsy cloths from my eyewear cases, or running to the bathroom to use soap and water - who’s got time for that?  And lugging around a bulky spray bottle just wasn't cutting it for me.  But what’s this got to do with Hugo and the 3-in-1 Air Purifier?  Wait, I’m getting there.

Realizing the industry was filled with brilliant minds but terrible cleaning options, I decided to fix it and engineered a global phenomenon. I dumped the spray bottles, leveraged my inner Martha Stewart, and created the Schatzii Smart Cloth. It didn’t just clean screens; it did it with so much style that the Apple Stores worldwide snatched it up. Itdidn’t just clean screens; it revolutionized the industry. The media instantly showered it with accolades, Apple Stores proudly stocked it, and the prestigious Apple Talk officially declared the Schatzii Smart Cloth“Swag Ragalicious.”

Here’s the good part, I didn't stop at pristine screens. After my big splash with the Smart Cloths, I cranked my innovation dial to eleven fueled by my excitement with the success of the Smart Cloths and a lot of espresso and churned out more game-changing tech. Having moved from San Francisco and now soaked in Florida sunshine, Schatzii has evolved into a humble powerhouse of personal electronics while still maintaining that small town charm, well, sort of.  Backed by a bunch of USPTO patents, I started developing more products driven to bring this same acclaimed brilliance into the home. I launched our sibling brand, Hugo. The industry took notice immediately: the groundbreaking Hugo 3-in-1 Air Purifier dominated the National Hardware Show, snagging the covetedMost Innovative Concept Award in 2022 -wooh baby!

I cooked up the Hugo in 2021, having moved from San Francisco to Miami and after experiencing climate shock (namely hot humid summers and a lot of mosquitos), I finally snapped after being bitten by one too many flying bugs and had to seek shelter indoors under some nice cooling AC.  While nursing my ever-swelling bites, I was staring at my clunky, single-tasking air purifier that looked like an ugly trash can.

Armed with a yearning to wipe out my itchy red bites and having zero tolerance for ugly appliances and a baseline refusal to compromise style for function, I set out to build a better air purifier that did a lot more than just clean the air, and I wanted it to look good too sitting in my living room and be portable enough so I could easily move it from room to room. My old air purifier weighed 30lbs. and was just too big and bulky. I thought if I could revolutionize screen and eyewear cleaning with a NO Sprays Needed Smart Cloth that is antimicrobial to boot, I could successfully turn a boring home appliance into a triple-threat superhero that also looked nice.  And that’s exactly what I did.  I believed your air purifier shouldn’t look like a 1980’s computer or do just one lonely job. That is why I broke the mold to create the world’s very first all-in-one Air Purifier + Air Sterilizer + Mosquito & Insect Trap. No more clunky single function devices to clutter up the house, Hugo does all 3-in-1 and looks good doing it!

Now at Hugo, when we aren't obsessing over smart design or engineering ways to make bugs cry, you can find us right here in the neighborhood, ensuring your home and office stay crisp, clean, and beautifully bug-free. Say goodbye to dust, germs, and uninvited buzzing guests. Say hello to clean bug-free air.

Our Philosophy: Intelligent Function + Smart Design

Our mission is simple: Your gear should look as good as it works. We blend high-end aesthetics with unrivaled utility and deliver state-of-the-art tech for consumers who refuse to settle for ordinary.  We do this with relentless innovation and make zero compromises. We believe in old-fashioned hard work and rock-solid integrity.  Whether it is for your busy office, your cozy living room, or for your friends and family, we are here to deliver the best products we can.

Ditch the bad air and flying bugs.  Embrace the award-winning standard.  Welcome to Hugo.

See you out there.

Pete Tsou 
Founder